Threads Ads Just Added Catalog and Carousel Formats: Act Now

By Thisura, founder of Run1Ads · 2026-06-11 · Updated 2026-10-28

Quick answer

Threads ads now support Meta's automated catalog ads, 4:5 image and video, and carousel ads in testing, and brands no longer need a Threads profile to run them. For e-commerce brands on Meta ads, the move is to leave Threads enabled in your automated placements, feed it 4:5 creative, and check placement breakdowns weekly while the auction is still thin.

Threads ads just became interesting for ecommerce operators. In early June, Meta began rolling out its automated catalog ads and carousel formats on Threads, added 4:5 image and video support, and confirmed that brands no longer need a Threads profile to run placements there.

PPC Land covered the catalog expansion as one of the more consequential placement updates of the quarter.

What changed on Threads ads?

Until recently, a Threads placement meant a single static image in the feed. That was fine for awareness and mostly ignored by performance buyers. The new lineup changes the calculus.

• Automated catalog ads (formerly known as dynamic product ads) now serve on Threads, pulling products from your connected catalog and matching them to likely buyers.
• Carousel ads are in testing, opening up multi-product storytelling on the surface for the first time.
• 4:5 image and video ratios are supported, so existing Instagram assets port over without new crops. Video runs from 1.91:1 to 9:16.
• No Threads profile required. Ads can run from your Instagram or Facebook identity.

That last point removes the main operational excuse. You no longer need to "do Threads" as a content channel to buy Threads as a media channel.

Are Threads ads worth it for ecommerce in 2026?

The math says test now. Meta has said Threads passed 400 million monthly active users, yet it still captures a tiny sliver of total Meta ad spend.

That imbalance is the opportunity. Buyers report Threads CPMs well below Facebook Feed, and clicks often come in below core placement costs.

How long will cheap Threads CPMs last?

This window will not stay open. The pattern is familiar from Reels: a new surface launches with thin auctions, catalog formats arrive, retail spend floods in, and the arbitrage closes.

Catalog support is the signal that Meta considers the surface ready for performance budgets. Advertisers who build placement-level data now will know what Threads is worth to them when everyone else shows up.

How do I test Threads ads?

Do not build a separate Threads strategy. Use the placement inside what you already run.

1. Leave Threads enabled inside your automated placements.
2. Feed the system 4:5 creative so assets render cleanly on Threads.
3. Lean on text-forward, conversational creative, which tends to beat polished studio assets on Threads.
4. Check your placement breakdowns weekly for Threads spend share and CPA.
5. Compare Threads cost per purchase with your other placements before shifting more budget.

What is the catch with adding Threads?

Every placement expansion adds another breakdown to watch, another creative ratio to produce and another set of benchmarks to learn. Most founders running their own Meta accounts are already behind on last month's changes.

Run1Ads is a live Meta ads consultant for e-commerce brands. It checks your whole Meta ad account every hour, flags ad fatigue and spend that is not turning into sales, and tells you the one fix that matters today. It advises only and never moves budget or changes campaigns unless you ask for a paused draft.

Key facts

• Meta began rolling out its automated catalog ads on Threads in early June.
• Carousel ads on Threads are in testing.
• Threads ads support 4:5 image and video, with video from 1.91:1 to 9:16.
• Brands no longer need a Threads profile to run Threads ads.
• Meta has said Threads passed 400 million monthly active users.

FAQ

Do I need a Threads account to run Threads ads?

No. Ads can run from your Instagram or Facebook identity without a Threads profile.

Can I run catalog ads on Threads?

Yes. Meta's automated catalog ads now serve on Threads, pulling products from your connected catalog.

Should I build a separate Threads campaign?

Usually not. Leave Threads enabled in your automated placements and watch the placement breakdown for spend share and CPA.

Is there a tool that monitors new placements like Threads for me?

Yes. Run1Ads checks your Meta ad account every hour and tells you the one fix that matters today. It advises only and never changes your campaigns unless you ask for a paused draft.

Related reading

• Are Threads Ads Worth It in 2026? A Founder's Breakdown
• Meta Is Phasing Out Manual Targeting in Automated Catalog Ads
• Why Are My Meta CPMs So High in 2026?

Run1Ads is a live Meta ads consultant for e-commerce brands. It checks your ads, Pixel and store every hour and tells you the one fix that matters today. See the live demo or start free, no card needed.